Rachel Laming | Portfolio - Art Director, Graphic Designer & Copywriter, Manchester
C.V. Summary
I am a creative, flexible and motivated with many years experience in the design and advertising business.
I am a passionate and seasoned professional, a digital designer with skills for online and print advertising. I can work from conceptualisation to delivery of any style of campaign. I have worked in many sectors in the UK and abroad including: Corporate, Automotive, Retail, FMCG, Fashion, Property Development, Education, Public Sector and Local Authorities and Schools.An expert with industry standard applications such as Creative Suite 6 tools Illustrator and Photoshop. I am an advanced user of Quark Xpress and Indesign for design and production of advertising literature. I work on daily with Dreamweaver, HTML, CSS and have a good understanding of UI design, wire framing and competent in the build and set up of Content Managed websites.
Employment History
2009 to present - Web and Graphics Designer, Solutions SK, Stockport.
Duties:
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Creation of concepts and campaigns
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Copywriting for campaigns, literature, competitions, web content and press releases
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Producing artwork and imagery including photography
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Dealing with suppliers and costing projects
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UI development of Content Managed websites and Intranet sites
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SEO, Google Adwords campaigns and reporting analytics
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Working with brand guidelines Scoping Ecommerce and ERP Integration
February 2005 to 2009 - Activlingua and Promethean LTD, Blackburn
Duties:
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Design and artwork for marketing collateral including brochures, data sheets, posters, print buying and dealing with external suppliers
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Production of design and artwork for exhibitions.
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Graphics and illustrations for teaching resources for eLearning developers
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Responsible for corporate branding
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Creation and management (via CMS) of imagery and content for Corporate and multinational websites
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Liaison with global partners for production of artwork in multiple languages
June 2001 to 2005 - Freelance Designer & Illustrator, North West UK
Clients & Activities:
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Activlingua - Concepts, designs, illustrations and artwork for literature, exhibitions, manuals and creation of eLearning resources
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M4 Manchester City Council - Design and artwork
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Essential Cuisine - Design and project management of website
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B&Q - Design for POS, in store promotions and packaging for blinds and accessories
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Riddell & Partners/Collin Walker/Kenmore - Design and production of folders, brochures and leaflets for Property Development projects around the North West
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Fylde Police - Domestic Violence and anti social behaviour campaigns
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Blackpool Gazette - Illustrations for weekly specials, digital photography and Photoshop manipulation
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Michelin Agricultural - Earls Court ExpoConcept Designs, visuals and artwork production for an exhibition
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Alliance and Leicester Business Banking/ Girobank - Direct Marketing and Business to Business campaigns
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Sanderson (IT) - Advertising campaigns for registration plate recognition
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Tecnolink Design for packaging and Business to Business promotions
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IPB Communications - Corporate brochures and artwork for self promotion
1993 to May 2001
Creative Director, Origins & Mainstream Marketing Communications - Netherlands
I Initiated, pitched and realised new business; my other duties included customer liaison, leading on all Design and Art Direction projects, running a broadcast quality video studio, managing staff, suppliers, media buying and daily running of the business.
Clients & Activities:
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Cinop, Bureau for Innovation in Adult Education - National Campaign
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Ministry of Education, Culture and Science - The Hague - Design for print and national campains
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Yamaha Motor Nederland - Advertising Campaigns and Media Buying
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The Hague Town Council - Communication Campaigns
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Dordrecht Town Council - Communication Campaigns
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Roberto Sarto/Leatherstyle - Fashion House
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Bandolera, Rotterdam - Fashion House
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Quaker Oats, Benelux - On Pack Promotions and Point of Sale
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Chamber of Commerce, Dordrect - Multi- Media Production
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Stedelijk Dalton Lyceum - Schools
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SVO - Food and butchery College
1991-1992 - Art Director-La Marque - Amsterdam, Netherlands
Business to Business, Automotive, Banking and IT clients
1989-1991 - Freelance Visualiser, Designer & Illustrator - Netherlands
Clients included, Leo Burnet, JWT, Olgilvy & Mather, Van Der Veen & Partners, and other medium sized agencies based in the Netherlands.
1986-1989 - Art Director - Hansnel Advertising Agency - Netherlands.
Business to Business to Fast Moving clients
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Albert Hein, Supermarket - Pont of Sale
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Candy Appliances
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Allied Spirits and Wines - On Pack and Point of Sale
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Hunkermoller, Benelux - Lingerie Fashion
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Bart Smit - Toy chain
1984-1985 - Designer/Illustrator, Design Department, Philips Data Communications, the Netherlands
Education, Training & Qualifications
2012 - Professional Proof Reader
2011- Principles of Great Copy Writing (CIM)
2011- First Aid Qualified
2000 - Courses in HTML, FrontPage and Flash
1984 - HND Technical & Scientific Illustration - Blackpool College of Art & Design
1982 - OND Engineering - Blackpool Technical College
1982 - Indentures of Apprenticeship - Turner, Fitter - I.C.I.
1978 - Six O levels including Art, physics, Computer Science, Chemistry and Technical drawing – St Dominic’s Grammar School, Manchester